
The blog On Design has an interesting post today that uses LEGO's picture-based instructions to illustrate how to design a satisfying and easy out-of-box-experience for consumers. It's a wonderfully high-concept look at an instructional manual that is elegant in its simplicity.
In discussing how LEGO encourages users to master a step and then build on that success -- On Design gets at the heart of why constructing sets is so enjoyable. There is a definitive feeling of accomplishment that is as satisfying in my 30s as it was when I couldn't have envisioned being this old.
Photo by joakimlind.
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