Monday, September 7, 2009

To Infinity and Beyond for LEGO

It has been a big year for LEGO -- a fact that can be attributed to the book I'm writing -- well, that, and a series of savvy marketing strategy and licensing decisions by the company.

The current success of LEGO and the future direction of the company is examined in an opus article by The New York Times, which ran in Saturday's business section. This is a good piece if you want to get up to date on all of the new efforts that LEGO is rolling out from concept stores for building classes and parties to the online role playing world of LEGO Universe (which keeps getting tantalizingly closer). It's also nice to see the market of adult fans get recognized as the piece considers the LEGO of today versus the past products released by the company.

In related news, Business Wire has images of one of the latest LEGO tie-ins w/ Toy Story with models of Buzz Lightyear and Woody.

No comments: