Yup, that's a LEGO ship in a bottle

The question that I get asked most often is why LEGO still matters today. What has allowed this toy and this company to continue to be relevant to kids (and adults) in a world that is increasingly digital?

Depending on how much time I have (and the interest level of my conversation partner/interviewer), I tend to give an answer that centers around one idea -- creativity. The short answer is just that word, followed by a long blank stare until it gets uncomfortable. The longer answer gets at the heart of the hobby/obsession/passion/calling...

For me, I'm continually blown away by what people build. And in a world of spoilers and constant information -- where it is difficult to keep a secret -- I'm excited that I get to be surprised by what I find in the adult fan of LEGO community. Yesterday was a perfect example. I've seen blind builds and builds in a bag, but I've never seen a build in a bottle until Brothers-Brick linked to Jeremy Mood's LEGO ship in a bottle.

So why are LEGO brick still relevant? Because every day somebody shows me something I've never seen before.

Image via Jeremy Moody.