While this space is no stranger to LEGO tattoos*; these ads for the Pilot Extrafine take the concept of tats to a new level.
The viral campaign (h/t to Flavorwire) features a series of minifigures with intricate ink drawings that suggest a level of toughness heretofore unacheived by the tiny plastic men and women.
While I'm not sure about the back tattoo on a female minifig, it's hard not to appreciate the dragon tattoo the spans the arm of a smiling prisoner minifig. It makes me want to go out and etch a single teardrop on every minifig I own.
*Sadly, Nathan Sawaya's thumb tattoo has faded to the point where it is quite faint. I saw it firsthand at Comic Con and the dastardly quick regrowing thumb skin has made it into an impression, rather than a bold statement. Nathan promises to get it touched up shortly and return it to its former brilliance.