Friday, March 26, 2010

LEGO Is All Around Us

Let's just say, for argument's sake, that I've seen Love Actually. It was on a television in the airport once and I had to stay by the gate or my wife was watching it will I was grilling shirtless in the backyard and I saw it projected through the reflection of the window.

Okay, you broke me. I love that movie. What? I mean, I've never heard of it; but I hear it's lovely for girl scouts to get together and watch. Anyway, the movie features a surprise hit -- "Christmas Is All Around Us," in one of the myriad plots. The song is a wonderfully inane celebration of how the holiday is seemingly everywhere.

It seems apropos for today's post because it seems like right now, LEGO is all around us...Granted, I'm probably fairly well-attuned to LEGO goings on and have an army of friends and family to dig through the Internet to find what I missed, but yesterday felt fairly ridiculous.

I turn on the television -- Brick artist Nathan Sawaya is on the Today Show. I turn on the radio and the host is talking about how he stepped on his kid's LEGO brick and boy did that hurt, while his co-host brays a donkey laugh. I walk out my front door and a giant minifig attacks me, looking for my pills, which is what all malevolent robots want. This paragraph may have been a game of two truths and a lie.

The point is that I think we may be at the nexus of LEGO's pop culture influence, which will likely peak in May with the release of the book. And since the joy storm is coming, you might as well take a chance on love by running to the airport, learning a foreign language, kissing your secretary or your best friend's wife. Maybe just the first two?

Image via Lilymeister.

No comments: