I am slightly late to the party on this one, but LEGO Click deserves a mention in this space. The social networking/idea generation/children of all ages interactive Website is part marketing effort/brand extension/Kool-Aid to be drunk.
The Click site is responsible for the iPhone application that allows you to turn a picture on your phone into a LEGO mosaic. The general idea appears to be to encourage inventors and creatives to get together at LEGO Click and uncover interesting new ideas for the plastic brick.
In order to announce the site, there is a short video that uncovers the secret to generating great ideas via stop-motion animation. The tale of the struggling inventor is a testament to imagination in its design and quirkly plot -- take 3 minutes and 19 seconds off from work, you'll enjoy it.
Image via LEGO.