
First, watch one of the newest advertisements from LEGO. With a voice over that is somewhere between the "Real Men of Genius" campaign and the NFL Football Films guy -- you haven't heard a voice this compelling since Morgan Freeman told you to use your VISA.
The message of the commercial is to "Build Together," as a father and son team fist bump up after completing a LEGO brick house. And it is effective. In a time when things continue to get more complicated, the simple joy of building with plastic bricks seems to become more important.
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