Thursday, December 17, 2009

The house that LEGO built

Today, my goal is to inspire you to build -- to take the bricks out of their plastic tubs, ignore the stresses of work or life, and just begin to snap pieces together.

First, watch one of the newest advertisements from LEGO. With a voice over that is somewhere between the "Real Men of Genius" campaign and the NFL Football Films guy -- you haven't heard a voice this compelling since Morgan Freeman told you to use your VISA.

The message of the commercial is to "Build Together," as a father and son team fist bump up after completing a LEGO brick house. And it is effective. In a time when things continue to get more complicated, the simple joy of building with plastic bricks seems to become more important.

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