What happens when geocaching meets viral marketing? It's the invasion of the LEGO pods.
The Bradford Rant Institute of Cosmic Kinesis holds the key to discovering where the pods will land and just what the LEGO minifig pilots want with Earth. The first was discovered at LEGOLAND Billund in Denmark and the second is said to be somewhere in North America.
Kotaku suggests that it is a promotion of LEGO Universe and that sounds like a good bet as the MMO is slated to be released in 2010 and the news of an "Alien LEGO landing," is on the front page of the Web site.
There is also a Facebook page (via Sterling) where people are attempting to crack the codes hidden in the first message (where's Tom Hanks when you need him?) and find the location of the second pod. Good hunting and play well.