If you get the chance, you should always talk to a LEGO master model builder because like Santa -- they always have toys on them.
Wired attended the recent Kidsfest in Hartford, CT, and had the chance to talk with model builders Dan and Chris Steineger -- a father-and-son team based out of the build shop at LEGO's U.S. headquarters in Enfield, CT. I met Dan while researching the book and he's one of the few people in the world that genuinely loves their job.
Master Model Builders work on large-scale projects for in-store displays and promotional tie-ins. That's why there's a life-size Indiana Jones made of LEGO bricks in the employee cafeteria. So the next time you buy a LEGO set, think of it as business expense, because building doesn't have to be just a hobby, it can be your career.